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Money Mies: New Business Models for Practice

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In today’s economic climate we need to re-think how architects provide services and ultimately make their money. Hampered by a slew of changing conditions, the architect’s scope and ability to deliver quality design has greatly diminished. A Mies for All proposes an alternative business model, recasting how the architect’s intelligence and capabilities are deployed. Through a design-led open-source platform we hope to have an unmediated connection with our clients while retaining control of the process, and, with the attachment of compensation to value creation, be accountable for delivering quality.

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Official @1_open tweet:

Photos from the Mies for All seminar last Monday are now up on the New Institute’s Flickr account. flickr.com/photos/thenewi…

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Official @1_open tweet:

A Mies for All Seminar: New technologies, new business models for architects – Rdam 11 Nov. thenewinstitute.nl/mies-all-new-t… http://t.co/fg2aaXgwlW

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VillaKogelhof_Wallpaper_april 2013 pinterest.com/pin/3961760984…

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“The Failure of Modernism” Exhibition: Delirious Heterotopias 4th to 12th April in Stattbad Wedding, Berlin http://t.co/Xv5t9uMHKs

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Assemble and Compose

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While most praise for the Farnsworth concerns its formal composition, it is equally skilled in its reduction to a series of assembled parts. While a typical model home from the Sears catalogue consisted of 300,000 pieces, the Farnsworth had just 3,000. Such a fusion of assembly and composition seem ideal for the thinking necessary when working with additive and subtractive digital fabrication, leading to an architecture that anyone can do.

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Official @1_open tweet:

“Extending copyright for design condemns us to mid-century modernism” dezeen.com/2013/04/04/sam… via @Dezeen http://t.co/dWTbaDI6UB

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Official @1_open tweet:

Download the Farnsworth House book here kdsdjvuformat7.blog.fc2.com/blog-entry-78.… (free for members) http://t.co/nzx25eIwjU

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Impossible Technique and Digital Affordances

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Building a Farnsworth is more complicated than it looks. Behind its apparent simplicity is a virtuosic display of building technique guided by a thoughtful engineer, a scrupulous architect and highly skilled craftsmen. With changes in the labor industry and architectural contracts, a traditional re-build of the Farnsworth is virtually impossible. But digital production techniques offer new hope. If we ditch representation for simulation, we can harness new technologies to build the next generation Farnsworth better, faster and for less money than the original.

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Official @1_open tweet:

“Can architects/planners keep up with tech developments or will they be replaced by algorithms and ‘big data’?” failedarchitecture.com/2013/03/game-o…

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Scale model postcard Farnsworth House… wurlington-bros.com/DC/howfarnswor… http://t.co/YH20byPPTv

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When we see Mies van der Rohe’s Farnsworth House, we don’t see the steel beams and floor plates. – Lacaton & Vassal 032c.com/2013/o-archite…

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The Farnsworth House on the list of the 10 greatest modern buildings -obviously! 1stangel.co.uk/blog/2013/worl… #farnsworthy http://t.co/PvUV4D6e61

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You Can Build a Brand New Richard Neutra Case Study House

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Reflecting the current demand for mid-century modern homes, brokerage company The Agency teamed up with the Neutra Office to license the plans for his Case Study Homes.

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D.I.PLY: Do-it-yourself Plywood Farnsworth

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A series of laser-cut plywood pieces that can be assembled to recreate the original shape and design of the Farnsworth house.

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Farnsworth: The App

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‘Farnsworth: The App’ is an on-line interface that allows you to input site information, building dimensions, material systems, and even desired indoor temperature.

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LA Brokerage to license plans for Neutra Case Study Homes theagencyre.com/richardneutra/

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Hardware

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A Mies for All is developing a range of physical products: kit-set model homes, individual fittings, publications, etc.

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Orgware

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A Mies for All offers consultation and coaching for a wide range of clients.

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Software

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We offer plans and construction guidelines, making it easy and cheap to build your own world-famous modernist icon.

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Proposal

Offering customized, sustainable, and affordable reproductions of Mies van der Rohe’s classic Farnsworth House. Because why should only one person own a classic?

A Mies for All (AMFA) aims to develop a business that will make possible the serial reproduction of iconic architecture – starting with the Farnsworth House. Shouldn’t everyone have the possibility of living in a Farnsworth, or any classic house for that matter? Other fields of design already take mass production as a given. You can purchase an Eames chair or a Louis Vuitton bag – so why not buy a Farnsworth?

The demand exists. The proof lies in the countless pseudo-Farnsworths designed over the past half-century, published in architectural lifestyle magazines like Dwell. A Mies for All takes this demand and transforms it into a successful, sustainable, and affordable product.

In exploring this challenge, AMFA touches on a century-old promise that forms the foundation of modern architecture – the promise of mass production and maximized efficiency. Over the century this promise has been lost, and has given way to architecture that is highly composed, customized, and tailor-made. AMFA hopes to revive and fulfill this promise of the modern with the help of digital technology.

Idea

"I have tried to make (in the Farnsworth)
an architecture that anyone can do."

Mies van der Rohe

Services

Contact

Contact:

Email: info@amiesforall.com
Twitter: @1_open
Facebook: facebook.com/mies4all
Pinterest: pinterest.com/mies4all

Colophon

After a concept by Pierre Bismuth and Matthijs Bouw

A project by:

Pierre Bismuth
One Architecture
Filson-Rohrbacher

Team:

Pierre Bismuth, Matthijs Bouw, Nanna Janby, Anne Filson,
Gary Rohrbacher, Brendan Cormier, onlab.ch

Design & research partners

Mediamatic, Elien van Riet, Arnoud Bourdrez, Marcel de Zwaan

Additional contributions:

University of Kentucky, Center for Applied Energy Research,
ShopBot, Makerbot, Autodesk, The Amsterdam Academy of Architecture

Supported by:

The Netherlands Architecture Fund

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